about us

Luehrs' Ideal Rides began with only five rides. Hub and Winnie knew with the kids in school that they could not grow fast, so they decided to grow BEST, rather than biggest. With limited funds they started buying, selling, trading and refurbishing.

FAMILY has always been an integral part of Luehrs' Ideal Rides and this stems from Luehrs' founders. With great pride, they raised four children: William, Jon, Jean and Lorelei. All four children attended college, and worked for Luehrs' Ideal Rides in many capacities. This family atmosphere can still be felt on our midway today.

Winnie passed away in 1983 and Hub in 1999. Their vision of being the BEST has been passed down for four generations.

In 2024, the Outdoor Amusement Business Association recognized Luehrs Ideal Rides as a Circle of Excellence member, an accreditation held by the show since the programs inception in 2004.